Economists would most likely recommend that marketing managers allocate the firm's marketing resources to the markets and products in which:

Question

Quizplus · Accepted Answer

Allocating marketing resources to markets and products with the greatest excess of incremental revenues over incremental costs ensures that the firm is maximizing profits and using its resources efficiently. The other options may not necessarily result in the highest return on investment for the marketing resources allocated.

Economists Would Most Likely Recommend That Marketing Managers Allocate the Firm's