Many people are concerned about eating healthy, yet many of these same people still grab lunch at fast-food restaurants because the restaurants are convenient, and they like beef. Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is using a _________ encompasses many different segments.
Strategy to attract this large market that

Question

Quizplus · Accepted Answer

Burger King's strategy of creating a veggie burger that tastes like the real thing without all the fat is an example of differentiation strategy. Burger King is differentiating itself from other fast-food restaurants by offering a healthier option that still satisfies customers' cravings for beef. This strategy targets customers who are concerned about eating healthy but still want the convenience and taste of fast food, which encompasses many different segments.

Many People Are Concerned About Eating Healthy, Yet Many of These