In the 1920s, the Ford Motor Company dominated the automotive industry. Henry Ford's low priced, mass produced Model T, available in only one colour and with few options, was selling like hot cakes to car buyers. In order to combat Ford's success, General Motors offered automobiles in a variety of colours and with special features That were designed to fit the specific needs and wants of individual car buyers in many Different segments of the market. By employing a ________business strategy, General Motors developed a position that was very distinct from that of the Ford Motor Company.

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General Motors employed a differentiation strategy by offering automobiles in a variety of colours and with special features that were designed to fit the specific needs and wants of individual car buyers in many different segments of the market. This allowed them to develop a position that was distinct from that of the Ford Motor Company, which focused on offering low priced, mass produced cars in only one colour and with few options.

In the 1920s, the Ford Motor Company Dominated the Automotive