Reality television shows are televised nearly every night of the week. Most show how individuals live and compete in unfamiliar groups and surroundings. One has pairs of contestants competing against each other. UPN network developed a novel approach to reality programming by creating a show that pitted stereotypical North American families (father, mother, and two children)against other families. By focusing on
Family dynamics instead of individuals, UPN hoped to have an across-the-board appeal to all segments. UPN was using a(n)________strategy to attract viewers.

Question

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UPN's strategy of creating a show that focuses on family dynamics to appeal to all segments is a differentiation strategy, as it seeks to make their offering unique compared to other reality TV shows that focus on individuals.

Reality Television Shows Are Televised Nearly Every Night of the Week