Loving Care Pets manufactures food for dogs, cats, rabbits, and gerbils, specifically created for pets under three months of age. In terms of the market-product grid framework, adding a line of pet food for mature dogs, cats, rabbits, and gerbils will
Give a ___________ strategy that will provide Loving Care Pets with relatively high
Economies of scale in marketing.

Question

Quizplus · Accepted Answer

Market specialization involves focusing on a specific market segment and offering a variety of products to that segment. By adding a line of pet food for mature animals, Loving Care Pets can achieve economies of scale in marketing by targeting the same market segment (pet owners) with a broader range of products.

Loving Care Pets Manufactures Food for Dogs, Cats, Rabbits, and Gerbils