A town hall-style meeting is held at Whirlpool to discuss the launch of their 2015 annual marketing plan. The purpose of this meeting is to ensure that all levels of the
Organization understand the what, when, and how components of their job descriptions as they pertain to this annual plan. This meeting will lead to of their
Marketing plan.

Question

Quizplus · Accepted Answer

The purpose of the meeting is to ensure that all levels of the organization understand their job responsibilities in regards to the marketing plan, which will lead to effective execution of the plan. A is not the best choice because acculturation refers to the process of assimilating new employees into the company culture, which is not the focus of this meeting. B is not the best choice because feasibility projections are typically done before the marketing plan is launched, not discussed during a town hall meeting. D is not the best choice because adoption refers to the acceptance or use of a new technology or product, which is not applicable to this scenario.

A Town Hall-Style Meeting Is Held at Whirlpool to Discuss