A category manager has profit-and-loss responsibility for an entire product line, making decisions about pricing, promotions, and assortments to maximize profitability. While they may focus on individual brands within that product line, their ultimate goal is to increase the overall profitability of the category. Category managers are found in a variety of industries, not just industrial products firms.

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A Category Manager

Question 159

Multiple Choice

A category manager:

A) attempts to maximize each individual brand's successes, even at the expense of another, to maximize the overall profitability of the product line.
B) has profit-and-loss responsibility for an entire product line.
C) does not have any profit responsibility.
D) is a position that is only found in industrial products firms.

Correct Answer: