General Mills uses a marketing structure in which one person is ultimately responsible for the marketing of a specific product. For instance, one person is responsible for setting marketing goals and developing and implementing related marketing strategies for the well-known breakfast cereal, Cheerios. This person, who takes responsibility
For the success or failure of the marketing of Cheerios, is called a(n):

Question

Quizplus · Accepted Answer

The person described is a product manager, as they are responsible for setting marketing goals and implementing strategies for a specific product (Cheerios). The other options (A, C, and D) do not accurately describe this role in the marketing structure.

General Mills Uses a Marketing Structure in Which One Person