Amy Smith has just completed measuring the results of her firm's marketing plan. Her next step will be to:

Question

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Amy Smith's next step would be to compare the results of the marketing plan to the goals that were set for that plan. This will help her determine if the plan was successful or if there are areas that need improvement. It is a crucial step in evaluating the effectiveness of the marketing plan and determining if any changes need to be made. While taking corrective action may be necessary, it cannot be done without first comparing the results to the goals. Doing a profitability analysis and bringing the results to a marketing auditor may also be helpful but would not be the next step in the process.

Amy Smith Has Just Completed Measuring the Results of Her