Question 1

List five guidelines for developing effective plans and planning.

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Question 2

With advancing mobile and social technologies, describe the job description for a Chief Marketing Officer in 2020.

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Question 3

What is the difference between line and staff positions in a marketing organization?

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Question 4

What profit enhancement option strategies might an automobile manufacturer use to decrease expenses?

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Question 5

If a firm wants to increase profits, it can attempt to (a)increase revenues, (b)decrease expenses or
(c)do both. What profit enhancement option strategies could be used by a local bank to increase revenues?

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Question 6

What are the advantages and disadvantages of the product manager system?

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Question 7

A difficulty when a marketing plan fails is determining whether it is primarily due to a poor plan or poor implementation. Describe the grid which results from considering (1)good and bad
marketing planning and (2)good and bad marketing implementation. What are the outcomes of each combination?

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Question 8

What is marketing ROI? Why is it used?

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Question 9

How is management by exception used in the control phase of the strategic marketing process?

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Question 10

Management experts call for a "bias for action." How can this attitude be important in marketing program implementation?

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Question 11

Discuss different measures by which marketing activity performance can be measured.

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Question 12

Describe Canada Goose's differentiation strategy.

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Question 13

List the three phases of the strategic marketing process and the output report for each.

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Question 14

A common theme among managers who succeed repeatedly in program implementation is communication. Why is this so important?

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Question 15

Define synergy and describe how Loblaw's purchasing Shoppers Drug Mart will create synergies for Loblaw.

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Question 16

Reference: 19-04
Figure 19-6
 
-In Figure 19-6, the box labeled "D" illustrates which of the following market-product strategies?

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Figure 19-6
 
-In Figure 19-6, the...

Question 17

With advancing mobile and social technologies, describe how marketing ROI, marketing metrics, and marketing dashboards will look like in 2020.

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Question 18

Reference: 19-04
Figure 19-6
 
-In Figure 19-6, the box labeled "C" illustrates which of the following market-product strategies?

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The box labeled "C" in Figure 19-6 illustrates Product specialization, as it focuses on a specific product or product line and markets it to multiple segments.

Question 19

List the three steps of the planning phase of the strategic marketing process. Briefly describe what goes on during each of the three steps.

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Quiz 19: Pulling It All Together: the Strategic Marketing Process