Compaq Computer Corporation shifted its entire Canadian salesforce into home offices and saved $10 million in staff salaries and office rent despite spending $8,000 to equip each home office with a notebook computer, fax/copier, cellular phone, two phone lines, and office furniture. Such decreased selling costs are among the benefits of:

Question

Quizplus · Accepted Answer

Salesforce automation refers to the use of technology to increase the efficiency and effectiveness of a salesforce. In this case, Compaq used technology to equip their salesforce with everything they needed to work from home, thereby reducing the need for office space and other associated expenses, while still maintaining productivity. This demonstrates the benefits of salesforce automation.

Compaq Computer Corporation Shifted Its Entire Canadian Salesforce into Home