Reminder advertising is most likely to be used at which stage of the product life cycle?

Question

Quizplus · Accepted Answer

Reminder advertising is used in the maturity stage of the product life cycle to maintain the product's position in the market and remind customers about its benefits. It is not very effective in the introduction stage as customers are not yet aware of the product and its benefits, and it is not effective in the decline stage as sales are already declining. It may be used in the growth stage but is primarily used in the maturity stage.

Reminder Advertising Is Most Likely to Be Used at Which