The United Way of Canada runs monthly advertisements that are focused on building their reputation and goodwill for future fundraising drives. These are known as:

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Institutional advertisements are focused on building the reputation and goodwill of an organization, rather than promoting a specific product or service. The United Way of Canada's monthly advertisements are designed to improve their image in the eyes of potential donors, making institutional advertisements the best choice. Reminder advertisements are designed to remind consumers of a product or service they have already been exposed to, public service announcements are typically used to raise awareness of an issue, and product advertisements are designed to promote a specific product or service.

The United Way of Canada Runs Monthly Advertisements That Are