An ad for State Farm Insurance asks the question, "How long will you wait to start planning for long-term care?" The ad shows an elderly women being assisted by a nurse as she tries to win money on a game show. The idea that she will not have the care she needs because she failed to consider the future when she was young is an
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The ad is using a fear appeal to encourage viewers to start planning for long-term care before it's too late. The image of the elderly woman struggling on a game show suggests that without long-term care, people may not be able to enjoy their later years and could find themselves in difficult situations.

An Ad for State Farm Insurance Asks the Question, "How