The use of Michael Jordan in Hanes underwear commercials rather than an unknown model is an example of a very popular form of advertising today - the use of:

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The use of a celebrity spokesperson, in this case Michael Jordan, is a popular form of advertising that aims to leverage the celebrity's existing popularity, credibility, and likability to promote a brand or product. This technique is known as celebrity endorsement and is often used by brands to increase their visibility and sales.

The Use of Michael Jordan in Hanes Underwear Commercials Rather