An ad for Kraft salad dressings uses a play on words in its headline, "Around here, we're 'jeans and t-shirts' but our dressing is 'night on the town.'" This appeal implies that the dressing is like what is served at the finest eating establishments, but you can enjoy it in the comfort of your home. This is a appeal.

Question

Quizplus · Accepted Answer

The ad uses humor in the play on words to imply that the dressing is luxurious and comparable to what is offered at high-end restaurants, so the customer can enjoy it in the comfort of their own home.

An Ad for Kraft Salad Dressings Uses a Play on Words