As traditional media have become more expensive and cluttered, advertisers have been attracted to a variety of non-traditional advertising options - in airports, doctors' offices, health clubs, or theatres - called:

Question

Quizplus · Accepted Answer

The term "place-based media" refers to advertising options outside of traditional media, such as in airports, doctors' offices, health clubs, or theatres. "Product placements" specifically refers to a type of advertising where a product is placed within a TV show or movie, while "electronic advertising" is too broad and could refer to any type of advertising on electronic devices. "Invasive placements" is not a commonly used term in the advertising industry.

As Traditional Media Have Become More Expensive and Cluttered, Advertisers