The owners of a small hardware store had a limited advertising budget. As such, the owners of the store were very concerned with spending their advertising dollars wisely. One of their primary advertising concerns was to expose customers in a limited market area to their advertising messages as often as possible. The owners of the hardware store were concerned with:

Question

Quizplus · Accepted Answer

The owners' concern of exposing customers in a limited area to their advertising messages as often as possible relates to frequency, which refers to the number of times an individual is exposed to an advertising message within a specific time period.

The Owners of a Small Hardware Store Had a Limited