Tests conducted before an advertisement is placed in any medium to determine whether the advertisement communicates the intended message or to select between alternative versions of the advertisement are called:

Question

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Pre-tests are specifically designed to test the effectiveness of an advertisement before it is placed in any medium. These tests may include focus groups, surveys, and other research methods to determine if the advertisement communicates the intended message and appeals to the target audience. Other options like experience testing, preliminary screenings, or exposure testing do not accurately describe the specific purpose of pre-tests.

Tests Conducted Before an Advertisement Is Placed in Any Medium