After showing an advertisement for Tim Hortons's, a panel is asked: "How likely are you to go out and purchase a coffee now?" This is an example of the:

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Quizplus · Accepted Answer

The question is asking about the likelihood of purchasing after exposure to the advertisement, which is a post-test. Experience tests measure the actual usage of a product, exposure testing measures the level of awareness after exposure to an ad, and control testing is a test of the effectiveness of an advertising campaign by comparing it to a control group.

After Showing an Advertisement for Tim Hortons's, a Panel Is