Because advertising is expensive, marketers want to be certain the advertisements they run communicate the intended message to the target audience. In order to accomplish this communication goal, marketers conduct_________ before advertisements are Placed in a medium.

Question

Quizplus · Accepted Answer

Pre-tests are specifically designed to evaluate the effectiveness of an advertisement before it is placed in a medium. Surveys and market research may be a part of the pre-testing process, but they are not specific to evaluating advertisements. Advertising matrix evaluations are not a commonly used term in the industry.

Because Advertising Is Expensive, Marketers Want to Be Certain the Advertisements