Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign for Sears to target middle-income women. This agency provided marketing research, media selection, copy development, artwork, and production services for Sears. Young and Rubicam is an example of a(n) :
A) image consultant.
B) limited-service advertising agency.
C) consulting firm.
D) full-service advertising agency.
Correct Answer:
Verified
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