Consumer-oriented sales promotions are:
A) advertisements that show actual consumers using the product.
B) promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.
C) methods used to get a non-personal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements.
D) sales tools used to support advertising and personal selling efforts.
Correct Answer:
Verified
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