For marketers, the primary objective of a point-of-purchase display is to:

Question

Quizplus · Accepted Answer

The primary objective of a point-of-purchase display is to increase product trial and provide in-store support for other promotions. This is because point-of-purchase displays are meant to attract the attention of shoppers and encourage them to make a purchase they may not have otherwise considered. Additionally, point-of-purchase displays can provide support for other promotions, such as special pricing or advertising campaigns, by promoting the same product and reinforcing the promotion's message.

For Marketers, the Primary Objective of a Point-Of-Purchase Display Is