Audi staged an auto theft. They then asked consumers to blog their journeys. Participants became both the creator and individual for the brand message. What type of advertising is this?

Question

Quizplus · Accepted Answer

This is user-generated media advertising because Audi asked consumers to create their own content (blogs) about the brand message. The participants also became ambassadors for the brand by sharing their experiences.

Audi Staged an Auto Theft