Which of the following about user-generated content is FALSE?
A) If a marketer has a strong brand, that marketer will benefit from positive consumer-generated media.
B) Consumers do not wish to be shouted at by marketers.
C) Consumers appreciate a loud message from marketers.
D) If a marketer has a weak brand, then there is a chance that negative consumer-generated media will result.
Correct Answer:
Verified
Q179: In planning and obtaining publicity, a frequently
Q180: While reading the newspaper, Belinda noticed an
Q182: Canada Place took another approach to user-generated
Q183: TB Figure 1 Q185: What are the two conflicting goals advertisers
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents