Coca-Cola uses cookies to record and understand a user's web-browsing habits and interests. They then use this information to decide which advertisements you see on a given webpage, to ensure they are most aligned with your interests. The concept is
Called:

Question

Quizplus · Accepted Answer

The concept being described is behavioural targeting, which involves using data on a user's past behaviour to predict their likely interests and tailor advertising accordingly. Social targeting refers specifically to targeting based on social media activity, online targeting is a broad term that could refer to various forms of online marketing, and habitual targeting is not a recognized term in this context.

Coca-Cola Uses Cookies to Record and Understand a User's Web-Browsing