All of the following are TRUE statements about how social media is impacting IMC programs, EXCEPT:
A) social media is a component of the IMC audit
B) social media is being used in news releases
C) social media can be used as part of a direct marketing approach
D) social media is never used in the decline stage of the product life cycle
Correct Answer:
Verified
Q28: Figure 16-1 Q29: As an 'American' football junkie, you begin Q30: For a message to be communicated effectively, Q31: Coca-Cola uses cookies to record and understand Q32: After watching the 30-minute infomercial on OxiClean, Q34: The ad for Microsoft Office 2013 emphasized Q35: Decoding is usually done by the: Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
A)source.
B)user.
C)decoder.
D)receiver.
