When Sears places a multiple-page booklet in the local newspaper about its Canada Day sale, it is an example of the use of which element of the promotional mix?

Question

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The use of a multiple-page booklet in a local newspaper is an example of advertising, which is one of the elements of the promotional mix that includes any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

When Sears Places a Multiple-Page Booklet in the Local Newspaper