Each year, advertisers spend millions of dollars during the half-time show of the Super Bowl. Those marketers hope to reach the millions of sports enthusiasts tuned into the NFL's greatest extravaganza. Unfortunately, during the half-time festivities, many viewers dash to the kitchen for a sandwich and a soda. The persuasive promotional messages of the marketer are not received by those consumers who are busy satisfying their need for food and drinks. The need for food and drinks is an example of
________, which inhibits effective communication.

Question

Quizplus · Accepted Answer

The need for food and drinks is an external factor that creates interference or distraction for the viewers, which is known as noise. Noise can create barriers to effective communication, making it harder for the message to be received and processed by the audience. In this case, the viewers' physiological needs for food and drinks cause them to miss out on the marketers' messages, resulting in a loss of communication effectiveness.

Each Year, Advertisers Spend Millions of Dollars During the Half-Time