In the Hierarchy of Effects, Awareness Is Defined As

In the hierarchy of effects, awareness is defined as:

A) the consumer's ability to recognize and remember the product or brand name.
B) an increase in the consumer's desire to learn about some of the features of the product or brand.
C) the consumer's appraisal of the product or brand on important attributes.
D) a favourable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.