The first stage in the hierarchy of effects is:
A) consumer development.
B) evaluation.
C) awareness.
D) interest.
Correct Answer:
Verified
Q148: Promotional programs are specifically directed to:
A)media convergences.
B)encoders.
C)diffusers.
D)target
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Q152: In the hierarchy of effects, awareness is
Q154: Promotion objectives should possess three important qualities.
Q155: The sequence of stages a prospective buyer
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Q157: All of the following are aspects of
Q158: The first decision in developing a promotion
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