A Paid Advertisement for the Texas Department of Economic Development

A paid advertisement for the Texas Department of Economic Development, tourism division invited readers of a magazine to mail in a postage-paid reply card that was included with the ad, visit the state's website, or use a toll free number to request more information about vacation destinations in Texas. The primary purpose of this ad was as a(n) :

A) lead generator.
B) indirect order consignment.
C) direct order fulfillment.
D) public service announcement.