According to One Researcher, Seeing the Results of an IMC

According to one researcher, seeing the results of an IMC program varies based on the existing amount of sales of an organization. In general, what is TRUE about IMC is the

A) companies with higher sales will take longer to see the results of an IMC program.
B) companies with lower sales will take longer to see the results of an IMC program.
C) companies with lower sales cannot execute an effective IMC program.
D) companies with higher sales will take shorter to see the results of an IMC program.