A local sub-sandwich shop delivered mail-outs to all residents of a small town that encouraged them to call the shop to find out about custom-made and catered birthday and holiday sandwiches. The shop was focused on:

Question

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The mail-outs were aimed at generating leads for the shop by encouraging residents to call and inquire about custom-made and catered sandwiches for special occasions. Therefore, the shop's focus was on lead generation.

A Local Sub-Sandwich Shop Delivered Mail-Outs to All Residents of a Small