During the days before Christmas, a health spa wants to recruit new clients. The owners realize that many people make New Year resolutions and will be looking to become fitter. What form of non-store retailing will likely be most cost effective in reaching potential new clients and making them aware of a special time-limited
Promotion?
A)online retailing
B)television home shopping
C)automatic vending
D)direct mail

Question

Quizplus · Accepted Answer

Direct mail is the most cost-effective form of non-store retailing for reaching potential new clients and making them aware of a special promotion. This is because direct mail allows for targeted marketing and the ability to personalize messages to potential clients. Additionally, it can be more cost-effective than other forms of non-store retailing such as online or television advertising.

During the Days Before Christmas, a Health Spa Wants to Recruit