Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as:
A)scrambled merchandising.
B)multi-service merchandising.
C)intertype competition.
D)breadth of line.

Question

Quizplus · Accepted Answer

Intertype competition refers to the competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise. This can happen between different types of retailers, such as department stores and specialty stores, that carry overlapping product categories. Scrambled merchandising refers to when a retailer sells products from multiple unrelated product categories, and multi-service merchandising refers to when a retailer provides a variety of services in addition to selling merchandise. Breadth of line refers to the variety of product categories a retailer carries within a particular product line.

Competition Between Very Dissimilar Types of Retail Outlets That Carry