Franchising is attractive for the franchisee because:
A)it offers the franchisee the opportunity to enter into a well-known, established business where managerial advice is provided.
B)it relieves the franchisee from any company or product liabilities.
C)the license fees paid to the franchisor is the only fees the franchisee pays.
D)it gives the franchisee complete control over the delivery and presentation of merchandise.

Question

Quizplus · Accepted Answer

Franchising offers the franchisee the opportunity to enter into a well-known, established business where managerial advice is provided, which can be attractive to individuals who want to start a business with existing brand recognition and a support system in place. Option B is incorrect as the franchisee is still liable for any legal issues that may arise within their franchise. Option C is incorrect as the franchisee typically pays additional ongoing fees such as royalties and marketing fees. Option D is incorrect as the franchisee must adhere to the franchisor's established guidelines and standards.

Franchising Is Attractive for the Franchisee Because