Question 1

Breadth of product line refers to ________ a store carries.

Accepted Answer

Breadth of product line refers to the variety of different items a store carries. It is the number of different product categories that the store offers.

Question 2

As a national franchisor, McDonald's assists its franchisees in selecting the store location, setting up the store, advertising, and:

Accepted Answer

McDonald's assists its franchisees in training personnel to ensure that they meet the standard set by the brand. While keeping premises clean, shopping for the best food values, and paying bills promptly are important for franchisees, McDonald's does not typically assist in these specific areas.

Question 3

Home building supply outlets, discount stores, and catalogue showrooms provide what level of retail service?

Accepted Answer

The answer of Home building supply outlets, discount stores, and...

Question 4

When Bulk Barn says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:

Accepted Answer

The answer of When Bulk Barn says: "We carry over...

Question 5

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?

Accepted Answer

The store is described as "the Sam's [Club] of pigeon supplies," which suggests that it has a narrow product breadth (only pigeon supplies) but a deep product depth (a wide variety of pigeon supplies).

Question 6

The variety of different items a store carries is referred to as:

Accepted Answer

The breadth of product line refers to the variety of different items a store carries, while the depth of product line refers to the assortment of a particular product category. The retailing mix refers to the combination of factors such as pricing, promotion, and store layout that a retailer uses to attract and satisfy customers. The level of service refers to the degree of assistance and support provided to customers.

Question 7

Franchising is a type of:

Accepted Answer

Franchising is a contractual system in which the franchisor grants the franchisee the right to use its trademark or trade name and certain business systems and processes, usually in exchange for an initial franchise fee and ongoing royalties. The franchisor maintains control over how the franchisee operates the business to ensure consistency and maintain brand standards.

Question 8

Independently owned stores that band together to act like a chain are referred to as:

Accepted Answer

Independently owned stores that band together to act like a chain by using a contractual system have the ability to maintain their independence while also being able to benefit from the advantages of acting like a larger chain, such as joint marketing efforts and bulk purchasing power. A franchise, on the other hand, involves a more hierarchical relationship between the franchisor and franchisee, with the franchisor having more control over the franchisee's business operations. An administered system refers to a type of franchise system where the franchisor has even greater control and may provide more ongoing support to the franchisees. Vertical integration refers to a company owning and controlling multiple stages of its supply chain, usually from raw materials to distribution.

Question 9

Dominion is a Canadian supermarket. Recently, it began its Baby Club program, which mails its members a $20 gift certificate when they purchase a certain dollar amount of infant products. By offering this and similar loyalty-type programs, Dominion is trying to:

Accepted Answer

By offering a loyalty program specifically for infant products, Dominion is not necessarily moving towards becoming more self-service or full-service. Instead, the focus is on enhancing the limited service that already exists by providing incentives for customers to continue shopping at Dominion for their infant-related needs. Thus, the best choice is C – move from self-service to limited service.

Question 10

As a franchisor, Radio Shack would assist a franchisee in each of the following EXCEPT:

Accepted Answer

As a franchisor, Radio Shack would typically not assist a franchisee in bargaining with manufacturers to obtain volume discounts. This would be the responsibility of the individual franchisee. However, Radio Shack would typically assist with selecting the store location, setting up the store, and advertising.

Question 11

Lighting-One is a national firm that allows its independent members, retailers of lighting fixtures, to concentrate their buying power and to plan collaborative promotional and pricing activities. Lighting-One could best be described as a(n):

Accepted Answer

Lighting-One is a contractual system, which allows independent members to collaborate on buying and promotional activities while still maintaining their independent status. A vertically integrated chain would involve a single company controlling all aspects of the supply chain. A franchised operation would involve a parent company granting the right to independent operators to use their brand and business model. An administered system would involve a central organization controlling the activities of all members.

Question 12

At which level of service would the retail customer perform the greatest number of functions?

Accepted Answer

In self-service, the retail customer performs all the functions themselves, including selecting, purchasing, and sometimes even packing and transporting the goods. Therefore, they would perform the greatest number of functions in this level of service.

Question 13

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. It carries in stock 3,000 items for expectant mothers in all dress sizes. This is an example of the ________ A Woman's Place carries.

Accepted Answer

The depth of a product line refers to the range of choices available within a particular product category, such as sizes, colors, or other variations. In this case, offering 3,000 items for expectant mothers in all dress sizes indicates a deep product line focused on maternity needs.

Question 14

A retail store carries a broad selection of small kitchen appliances. It has an informed staff and will even gift wrap your purchases free of charge. It does not, however, have a shop for repairs should your appliances need maintenance. This store offers:

Accepted Answer

The store offers limited service as it does not have a repair shop.

Question 15

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. In addition, for expectant mothers it offers advice, personal shopping services, help with hair and/or make-up problems, and free delivery. A Woman's Place is an example of a(n) ________retailer.

Accepted Answer

A Woman's Place offers a variety of services besides selling products, such as personalized shopping assistance and beauty advice. This indicates that it is a full-service retailer.

Question 16

Urban Fare is a Canadian supermarket that caters to customers who want to cook at home. It offers free cooking classes, has frequent demonstrations by cookbook authors, and has employees who are knowledgeable about food preparation. Customers do make their own selections once they have decided what to prepare. Urban Fare offers its customers:

Accepted Answer

The answer of Urban Fare is a Canadian supermarket that...

Question 17

Being a full-service retailer can convey a competitive advantage over other non-full-service retailers because of:

Accepted Answer

Being a full-service retailer can offer a competitive advantage by enhancing the customer experience, which is crucial in the new customer experience management era.

Question 18

Franchising is attractive for the franchisee because:

Accepted Answer

Franchising offers the franchisee the opportunity to enter into a well-known, established business where managerial advice is provided, which can be attractive to individuals who want to start a business with existing brand recognition and a support system in place. Option B is incorrect as the franchisee is still liable for any legal issues that may arise within their franchise. Option C is incorrect as the franchisee typically pays additional ongoing fees such as royalties and marketing fees. Option D is incorrect as the franchisee must adhere to the franchisor's established guidelines and standards.

Question 19

Organizations (franchisors)that decide to franchise (franchisors)have  _________ expansion costs in opening new outlets accompanied by  ________control compared To owning their own retail outlets.

Accepted Answer

Franchisors have reduced expansion costs because franchisees typically bear the cost of opening new outlets. However, franchisors have reduced control over the operations compared to owning and managing their own retail outlets.

Question 20

Ace Hardware, IGA, and Guardian Drugs are examples of:

Accepted Answer

These are examples of contractual systems where independent stores band together to act like a chain.

Quiz 15: Retailing

Breadth of product line refers to ________ a store carries.

As a national franchisor, McDonald's assists its franchisees in selecting the store location, setting up the store, advertising, and:

Home building supply outlets, discount stores, and catalogue showrooms provide what level of retail service?

When Bulk Barn says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?

The variety of different items a store carries is referred to as:

Franchising is a type of:

Independently owned stores that band together to act like a chain are referred to as:

Dominion is a Canadian supermarket. Recently, it began its Baby Club program, which mails its members a $20 gift certificate when they purchase a certain dollar amount of infant products. By offering this and similar loyalty-type programs, Dominion is trying to:

As a franchisor, Radio Shack would assist a franchisee in each of the following EXCEPT:

Lighting-One is a national firm that allows its independent members, retailers of lighting fixtures, to concentrate their buying power and to plan collaborative promotional and pricing activities. Lighting-One could best be described as a(n) :

At which level of service would the retail customer perform the greatest number of functions?

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. It carries in stock 3,000 items for expectant mothers in all dress sizes. This is an example of the ________ A Woman's Place carries.

A retail store carries a broad selection of small kitchen appliances. It has an informed staff and will even gift wrap your purchases free of charge. It does not, however, have a shop for repairs should your appliances need maintenance. This store offers:

Being a full-service retailer can convey a competitive advantage over other non-full-service retailers because of:

Franchising is attractive for the franchisee because:

Organizations (franchisors) that decide to franchise (franchisors) have _ expansion costs in opening new outlets accompanied by control compared To owning their own retail outlets.

Ace Hardware, IGA, and Guardian Drugs are examples of:

Quiz 15: Retailing

Breadth of product line refers to ________ a store carries.

As a national franchisor, McDonald's assists its franchisees in selecting the store location, setting up the store, advertising, and:

Home building supply outlets, discount stores, and catalogue showrooms provide what level of retail service?

When Bulk Barn says: "We carry over 4,000 products-everything from soup to nuts." they are describing their:

Global Pigeon Supplies is one of the biggest retailers of racing pigeon supplies in the country. The storeowner describes the store as "the Sam's [Club] of pigeon supplies." Which product breadth/depth assortment would best fit this store?

The variety of different items a store carries is referred to as:

Franchising is a type of:

Independently owned stores that band together to act like a chain are referred to as:

Dominion is a Canadian supermarket. Recently, it began its Baby Club program, which mails its members a $20 gift certificate when they purchase a certain dollar amount of infant products. By offering this and similar loyalty-type programs, Dominion is trying to:

As a franchisor, Radio Shack would assist a franchisee in each of the following EXCEPT:

Lighting-One is a national firm that allows its independent members, retailers of lighting fixtures, to concentrate their buying power and to plan collaborative promotional and pricing activities. Lighting-One could best be described as a(n) :

At which level of service would the retail customer perform the greatest number of functions?

A Woman's Place is a retail store, created and staffed by women, that offers products and services relating to maternity needs. It carries in stock 3,000 items for expectant mothers in all dress sizes. This is an example of the ________ A Woman's Place carries.

A retail store carries a broad selection of small kitchen appliances. It has an informed staff and will even gift wrap your purchases free of charge. It does not, however, have a shop for repairs should your appliances need maintenance. This store offers:

Being a full-service retailer can convey a competitive advantage over other non-full-service retailers because of:

Franchising is attractive for the franchisee because:

Organizations (franchisors) that decide to franchise (franchisors) have _________ expansion costs in opening new outlets accompanied by ________control compared To owning their own retail outlets.

Ace Hardware, IGA, and Guardian Drugs are examples of:

Organizations (franchisors) that decide to franchise (franchisors) have _ expansion costs in opening new outlets accompanied by control compared To owning their own retail outlets.