Which of the following statements about telemarketing is true?
A)Direct mail is typically viewed as more efficient than telemarketing.
B)As the use of telemarketing grows, consumer privacy has become a greater concern.
C)Telemarketing has declined in popularity as companies have searched for ways to decrease costs.
D)Shopping bots are computers that place automated telemarketing calls.

Question

Quizplus · Accepted Answer

As the use of telemarketing grows, consumer privacy has become a greater concern. While direct mail can be more cost-effective, telemarketing has been increasingly used by companies, leading to more concerns about protecting customers' personal information. Choice A is incorrect because telemarketing is typically seen as more cost-effective than direct mail. Choice C is incorrect because telemarketing is still a popular marketing technique. Choice D is incorrect because shopping bots are not used for telemarketing, but rather for online shopping and price comparison.

Which of the Following Statements About Telemarketing Is True