In response to the changes in Canada, many direct sellers are implementing a ________ strategy, expanding into other countries with their current product lines.
A)market development
B)harvesting
C)market penetration
D)product development

Question

Quizplus · Accepted Answer

Market development strategy involves introducing existing products to new markets. As the changes in Canada pose a threat to the sales of direct sellers, expanding into other countries with their current product lines would be a market development strategy. Harvesting strategy involves reducing investment in a product or market that has reached its peak. Market penetration strategy involves increasing market share of existing products in existing markets. Product development strategy involves developing new products for existing markets.

In Response to the Changes in Canada, Many Direct Sellers