One dimension of the retail positioning matrix is value added, and the other is:
A)relative market share.
B)depth of product line.
C)revenue generated.
D)breadth of product line.

Question

Quizplus · Accepted Answer

The other dimension of the retail positioning matrix is breadth of product line. The matrix is used to determine a retailer's position in the market based on these two dimensions: value added (which reflects the level of service and benefits provided to customers) and breadth of product line (which reflects the variety and depth of products offered). The other options (relative market share and revenue generated) are not dimensions of the matrix.

One Dimension of the Retail Positioning Matrix Is Value Added