As a Marketing Analyst for Rona, your manager asked you to complete a competitive overview where you looked at other retail outlets, their breadth of product lines, and any value-added services offered. Essentially, your manager is asking you to complete a:
A)market-product grid
B)retail positioning matrix
C)BCG growth share matrix
D)payoff table

Question

Quizplus · Accepted Answer

A retail positioning matrix is a tool that allows companies to plot their own position against their competitors on a visual map. This helps to identify areas of potential differentiation, as well as opportunities to emphasize areas where the competition is weaker. A market-product grid is used to identify the various market segments and product offerings available to a company. A BCG growth share matrix is used to classify a company's products into four categories based on their market share and growth potential. A payoff table is a tool used in decision making to compare the potential outcomes of different choices. None of these tools are specifically designed for a competitive overview of retail outlets.

As a Marketing Analyst for Rona, Your Manager Asked You