A pricing strategy that may not offer the lowest prices but does try to create value for customers through its service and the total buying experience is referred to as:
A)emphasized-value
B)everyday low pricing
C)everyday fair pricing
D)low-margin

Question

Quizplus · Accepted Answer

Everyday fair pricing is a strategy that focuses on providing value through consistent pricing and quality service, rather than just offering the lowest prices. It aims to build customer loyalty and trust by ensuring a fair price for the value received.

A Pricing Strategy That May Not Offer the Lowest Prices