Intangibles such as a sense of belonging, excitement, style, or warmth are considered to be__________ of a store's image.
A)psychological attributes
B)sociological qualities
C)antecedent attributes
D)functional qualities

Question

Quizplus · Accepted Answer

Intangibles such as a sense of belonging, excitement, style or warmth are psychological attributes, as they are related to the perception and emotions of a customer towards the store. Sociological qualities refer to the impact of a store on society or the community, antecedent attributes are related to the characteristics of the store's physical environment, and functional qualities refer to the tangible features and benefits of the store's products or services.

Intangibles Such as a Sense of Belonging, Excitement, Style, or Warmth