Impressions of the corporation that operates the store, the category or type of store, the product categories in the store, the brands in each category, and the marketing activities of the store, are all elements of a store's retail:
A)atmosphere.
B)psychological attributes.
C)antecedent states.
D)image.

Question

Quizplus · Accepted Answer

The elements mentioned in the question are all part of a store's image, which is best described as the overall perception that consumers have of the store. It includes thoughts and feelings about the corporation that operates the store, the types of products and brands it carries, and its marketing activities. Retail atmosphere refers specifically to the physical and emotional environment of the store, while psychological attributes and antecedent states refer more broadly to the psychological factors that influence consumer behavior.

Impressions of the Corporation That Operates the Store, the Category