Hallmark sells its Hallmark greeting cards through Hallmark stores and select department stores, and its Ambassador brand of cards through discount and drugstore chains, thus reaching different customers with different brands. Hallmark is using:

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Hallmark is using multichannel marketing by reaching different customers through different brands and channels (Hallmark stores, department stores, discount and drugstore chains).

Hallmark Sells Its Hallmark Greeting Cards Through Hallmark Stores and Select