In 2000, Neurosmith, a new toy company, launched Music Blocks, a $70 set of electronic blocks that young children arrange in different combinations to create music and experiment with sound. To get the toy into the hands of the consumers, neurosmith chose to use a_________ to be principally responsible for the transactional
Channel functions.

Question

Quizplus · Accepted Answer

Manufacturer's agents are typically responsible for selling and distributing a company's products to retailers and other clients. They are often used by new or smaller companies as a cost-effective way to get their products into the market. Neurosmith likely used manufacturer's agents to help distribute Music Blocks to retailers and ultimately to consumers.

In 2000, Neurosmith, a New Toy Company, Launched Music Blocks