Originally, filters for Mr. Coffee electric-drip coffee makers were sold through appliance and mass merchandise stores. When the company decided to sell the filters in stores where customers purchased their coffee, what type of intermediaries would the company most likely have hired?

Question

Quizplus · Accepted Answer

Food brokers specialize in selling food products to retailers such as grocery stores, where customers purchase their coffee. They could help the company get their filters in front of the right retailers and secure shelf space.

Originally, Filters for Mr