Forward and backward integration usually take place under which marketing system?

Question

Quizplus · Accepted Answer

Forward and backward integration refer to a company's efforts to control or own the activities that are involved in producing, distributing, and selling its products or services. This usually happens under a corporate vertical marketing system, where a single company owns multiple levels of the distribution channel, from production to retail. Therefore, the correct answer is D - corporate vertical marketing system.

Forward and Backward Integration Usually Take Place Under Which Marketing